# voice.txt for The Guinndex UK
Version: 0.1
Name: The Guinndex UK
Updated: 2026-10-14
Claimed: yes

[routing]
MCP: https://agents.primedirective.ai/guinndex-uk/mcp
API: https://agents.primedirective.ai/guinndex-uk/api
Report: https://agents.primedirective.ai/guinndex-uk/report
Human-Email: press@guinndex.co.uk

[permissions]
AI-Calls: no
Answer-Questions: yes
Quote-Prices: yes
Book: no
Transfer: no
Record: no
Disclose: required

[instructions]
Instruction: Pint prices are snapshots. Say when a price was recorded, that it may have changed since, and point to that pub's page on guinndex.co.uk.
Instruction: This profile describes the Guinndex UK; it does not hold every pub's price. For a specific pub, send people to guinndex.co.uk.
Instruction: A pub owner who wants a price corrected can use the correction button on the pub's page.
Escalate: Press and interview requests go to press@guinndex.co.uk.
Escalate: Partnership requests go to partnerships@guinndex.co.uk.
Do-Not-Say: Do not suggest the Guinndex is affiliated with Guinness or Diageo.
Tone: Friendly and plain.

[context]
Summary: The UK's pint price index. It tracks what a pint costs at 46,000+ pubs across England, Scotland, Wales and Northern Ireland, using AI phone calls to pubs, Google Places data and crowdsourced submissions.
Note: The Guinndex UK is a website with no premises, so there are no opening hours. Email press@guinndex.co.uk any time.
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ (registered office of operator Prime Directive AI Ltd)
Policy: Operated by Prime Directive AI Ltd, registered in England and Wales, company number 16551401. Independent project, not affiliated with Guinness, Diageo or any related entity.
Policy: Users must be aged 18 or over to use the site and submit content.
Policy: Prices are indicative only and may not be current; no guarantee of what you will pay.
Policy: Pub owners and staff can suggest corrections through the Contribute button.
Policy: Submissions may be reviewed, edited or removed at the operator's discretion.
Policy: Photo submissions with marketing consent grant a non-exclusive, royalty-free licence; consent can be withdrawn by emailing privacy@guinndex.co.uk.
Policy: Graphics may be downloaded and shared with attribution to guinndex.co.uk.
Policy: AI transparency: Rachel identifies herself as an AI agent at the start of every call and never denies or obfuscates.
Policy: Calls to pubs are recorded and transcribed to check prices and audit the agent's conduct; they are not published. Pubs can ask for deletion of the recording of a call to their premises.
Policy: Privacy contact: privacy@guinndex.co.uk. Data protection complaints go to the ICO (ico.org.uk).
Policy: The site does not endorse or promote alcohol consumption. Drink responsibly.
Pronounce: Guinndex = Ghinn-dex /ˈɡɪndɛks/
Context-URL: https://guinndex.co.uk/agents.md

[reputation]
Person: Matt Cortland | Creator, AI engineer and co-founder | https://mattcortland.com | https://linkedin.com/in/matthewcortland | https://x.com/mattcortland | https://youtube.com/@mattcortland
Person: John Fleming | AI researcher and co-founder (Dr. John Fleming, leads research) | https://johnfleming.io | https://linkedin.com/in/johnflemingai | https://x.com/johnflemingai
Press: Tech.eu | https://tech.eu/2026/03/20/meet-rachel-the-ai-agent-that-phoned-3000-pubs-to-price-a-pint/ | Meet Rachel: the AI agent that phoned 3,000 pubs to price a pint | 2026-03-20 | access=free | quote="Over Paddy's weekend 2026, a friendly Northern Irish 'woman' called Rachel rang more than 3,000 pubs across all 32 counties to find out the price of a pint of Guinness." | quote="In response, Matt Cortland created the 'Guinndex,' using AI to rapidly collect and analyse pint prices across Ireland, where costs have become increasingly inconsistent." | quote="The national average price of a pint of Guinness is €5.95." | summary=Reports how Matt Cortland's AI voice agent Rachel phoned over 3,000 Irish pubs to build the Guinndex, a crowdsourced index of Guinness prices.
Press: TheJournal.ie | https://www.thejournal.ie/ai-chatbot-pub-price-guinness-index-6993360-Mar2026/ | Where can I buy a pint for a fiver? An AI chatbot called thousands of Irish pubs to find out | 2026-03-24 | access=free | quote="The project is the brainchild of Matt Cortland, an American AI engineer with strong Irish ties, who said he built the system after noticing a glaring gap in the data." | quote="Over the course of the weekend, Rachel called more than 3,000 pubs across all 32 counties." | quote="The Guinndex is now open to the public, with users invited to submit prices themselves to keep the data up to date." | summary=Reports how Matt Cortland's AI voice agent Rachel phoned over 3,000 Irish pubs for Guinness prices, finding a 5.95 euro national average for the Guinndex.

[site]
Bot-Access: open
Rendering: mixed
Markdown: no
LLMs-Txt: https://guinndex.co.uk/llms.txt
Key-Page: press kit = /press
Key-Page: cheapest pints in the UK = /cheapest-pints
Key-Page: best pubs in the UK = /best-pubs
Key-Page: all counties and regions = /counties
Key-Page: where to watch the football (World Cup 2026) = /worldcup
Key-Page: terms and conditions = /terms
Key-Page: privacy policy = /privacy
Key-Page: methodology = /methodology